streng

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Overview

Streng is a leading design & branding firm with teams in San Francisco, Los Angeles, New York, Chicago. We provide innovative design solutions—product design, brand strategy & development for some of the world’s leading companies and brands.

Our diverse design and branding portfolio extends from consumer goods to emerging technologies, housewares, soft goods, fashion and footwear for many of the world's leading companies.

Our work has been exhibited in exhibitions in Japan, Seoul, Shanghai, London & Milan. Additionally, Streng led the Smithsonian's first National Design Triennial in New York City.

Further recognition includes numerous IDEA awards, Good Design awards, Red Dot and SPARK awards.

We've been published in numerous books and print media including:

Fast Company, Surface, Interni, Paper, AXIS, Chicago Tribune, Intramuros, Interior Design, Abitare, Time Out Chicago, Furniture Style, Chicago Magazine.

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Our process

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Our early design principles were rooted in an understanding of emotional relationships between people, objects, & their environments. Today we've reinforced those core values with a refined human-centered approach.

We design products, build brands, & implement strategies that deliver innovative, efficient, & sustainable solutions. We help companies develop key emotional points in the product experience to create memorable, authentic connections with people. One tool we have developed is "Zones of Engagement", used to identify key relationships or points of experience to be leveraged.

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Founder

Chris Streng
Chris has always been interested in the relationship between objects & emotional response. He uses a deep understanding of our collective cultural lexicon to create opportunities for emotional reaction between person & object. Chris studied architecture & product design at Domus Academy in Milan, Italy, industrial design & interior architecture at the Milwaukee Institute of Art and Design, as well as anthropology & human geography at Marquette University.

Chris and Streng have won numerous awards, including multiple IDEA awards, Good Design awards, Red Dot, SPARK and Interior Design awards among others.
Chris is the founder of CNID, an organization that helps creative companies offset their carbon footprint through annual reforestation projects.
He also sits on the School of the Art Institute of Chicago’s Design Council.

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History

Much of Streng’s early success grew from experience and opportunity in the furniture and housewares market in Italy and Japan. The early work of Chris Streng led to a number of International showcase events and museum exhibitions including the Smithsonian’s Cooper Hewitt National Design Museum, Tokyo Designers Block’s IDEE exhibitions, Interni Exhibitions and supported events from Surface Magazine, FRAME magazine and Interior Design Magazine.

Over the past 18 years, Streng has crafted a dynamic team of designers who have grown the company into the firm that it is today. Streng partners with Fortune 500 companies, small businesses and start-ups to guide them through the process of creating disruptive products that resonate with consumers.

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Locations

Working closely with our clients to provide the best service requires making ourselves available whenever and where ever needed. We are able to meet local needs best through regional locations that can service our relationships at any moment.

Los Angeles
520 Broadway, Santa Monica, CA
Tel : 773 722 5121

San Francisco
25 Taylor Street, San Francisco, CA
Tel : 646 201 4177

New York
240 Bedford Ave., Brooklyn, NY
Tel : 646 201 4177

Chicago
220 N. Green St., Chicago, IL
Tel : 773 722 5121

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