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streng

Founded in 1994 by brothers Daniel & Chris Streng, streng is an award-winning design & branding firm with locations in New York & Chicago. We provide innovative design solutions—product design, brand strategy & development, experiential design, & package design—for some of the world’s leading companies.

Streng’s work ranges from consumer goods to fashion, housewares, & emerging technologies for clients like KitchenAid, Procter & Gamble, Kohler, Motorola, Jenn-Air, Cappellini, Kimberly-Clark, & more.

Recognized by both museums & competitions, our work has been exhibited internationally in Japan, Seoul, Shanghai, London & Milan, & also led the Smithsonian's first National Design Triennial in New York. Further recognition includes several IDEA awards, Good Design awards, Red Dot, SPARK, & the Ten Avant-Garde team award, among others. Our work has been published in Fast Company, Surface, Interni, Paper, Chicago Tribune, Intramuros, Time Out Chicago, Interior Design, Abitare, Furniture Style, & Chicago Magazine, among others.

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Our Process

Streng’s early design principles were rooted in an understanding of emotional relationships between people, objects, & their environments. Today we maintain those core values with a refined approach.

We design products, build brands, & implement strategies that deliver innovative, efficient, & sustainable solutions. We help companies discover key emotional events at multiple points in the product experience to create memorable, authentic connections with people.

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History

Brothers Daniel & Chris Streng began their careers in the furniture design industry. While operating separate studios in the United States, they worked primarily in Milan, London, Tokyo, & New York.

In the early '90s, the two came together to found streng. That may seem like an obvious choice, but the brothers’ collaboration was actually accidental. Design event organizers began soliciting work from the two separately and as a pair. Then clients began calling for the other brother. This happened so often that Daniel & Chris realized, "We’re already perceived as a team—we might as well be one."

Now, 20 years later, the brothers have assembled & guided a dynamic group of designers whose impressive talents have grown the company to be the accomplished firm that it is today. Fortune 500 companies and small businesses trust streng to guide them through the process of creating innovative products that resonate with consumers.

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Founders

Chris

Chris has always been interested in the connection between objects & emotions. He uses his understanding of our collective emotional lexicon to create opportunities for emotional reaction between person & object. Chris studied architecture & product design at Domus Academy in Milan, Italy, industrial design & interior architecture at Milwaukee Institute of Art and Design, as well as anthropology & human geography at Marquette University.

chris@strengdesign.net

Daniel

Daniel believes that the goal of design is to solve human problems—questioning everything from the premise to the business model. Interested in disruptive aesthetics, Daniel is careful not to be disruptive to the extent that selfhood is lost. By testing the limits of objects’ identities, he discovers their key elements. Daniel studied art and design at the Milwaukee Institute of Art and Design.

dan@strengdesign.net

Both Chris & Dan sit on the School of the Art Institute of Chicago’s Design Council. Together, they have won numerous awards, including multiple IDEA awards, Good Design awards, Red Dot, & SPARK among others.

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Location

With 20 years of business experience, 2 offices, & a large team of accomplished designers, we provide innovative design solutions for some of the world’s leading companies.

New York

Located in New York’s legendary Pencil Factory, creativity surrounds streng New York—literally. We share a building with some of the nation’s top photographers, music engineers, bloggers, typographers, and more. Whether watching a film shoot on our block, or passing an indie musician in the office hallway, inspiration is everywhere. A view of NYC’s breathtaking skyline is a nice perk, too.

61 Greenpoint Avenue
Suite 306
Brooklyn, NY 11222
Tel : 646 201 4177
Chicago

Streng’s roots reside in the Midwest. Our Chicago office, located west of Downtown, has been in the well-known Albany Carroll Arts building since the early ‘90s—although we’ve had to acquire more space there to accommodate our growing team! Packed with artists & designers, the Chicago Tribune recently said that the Arts Building is "capable of producing more creative content in a few hours than you've experienced in your entire lifetime."

319 N. Albany Avenue
Suite 2N
Chicago, IL 60612
Tel : 773 722 5121
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Connect

General inquiries info@strengdesign.net Job opportunities careers@strengdesign.net New business inquiries business@strengdesign.net Press inquiries press@strengdesign.net