Introduction to Streng

About the company and our capabilities.

Streng Design, LLC is an award winning design firm located in Chicago's Garfield Park, founded by brothers Daniel and Christopher Streng. Over the years, what was once a small furniture–focused studio has evolved into an internationally recognized product development firm diverse in expertise and boasting fertile client relationships in the home appliances, consumer goods and bath industries.

We Emphasize A Focus On:

• Product / Industrial Design — Conceiving objects that challenge and enhance our marketplace
• Brand Development / Brand Language — Establishing a unique image for new and existing opportunity in the marketplace.
• User–Centered Research — A focus on the end user ensuring that concepts are viable and relevant.
• Visual Communication — Constructing representations of ideas in the most efficient and effective manner.
• Visualization — Delivering quality media from hard-line illustrations to photo–real rendering and animations.
• Interaction Design — Development of products, interfaces, interface mapping and experiences centered around the user.
• User Interface Design — Designing and implementing user driven interfaces from the simplest demo through functional prototypes.
• Competitive Benchmarking — We gather a clear view of the competitive playing field, including user and consumer testing, to ensure our designs stand apart.
• User Scenario / Story Telling — Devising user scenarios to interpret the current psycho-graphics and ensures that designs are appropriate and relevant for potential customers.
• Disruptive Development — Providing the essential vitality necessary to wake up dormant products and stagnant brands or ideas.