About the Streng Approach

Insight into our design process

Streng Design builds on its aesthetic equity in the spirit of emphasizing capability over sheer magnitude. We know that our real reach extends only as far as our sphere of collaboration and communication, in this balance between size and process — we've found a tipping point at which the former cannot grow without weakening the latter. Placing virtue in process, Streng relies on only as many collaborators as can effectively work in concert whilst exercising the greatest agility, creativity and power. By proudly implementing the most efficient and sustainable methods for approaching and solving design problems — has created a design culture that is both award winning and has earned the firm recognition within respected circles. In short, we like to keep Streng compact to fully employ its strength.

Guided By Experience

Extensive technical experience is balanced by a historical appreciation for art, culture and style. Methods of technical vision and user–centered interaction are tempered by a culture of contextual storytelling and developmental rigor. Our agility, characteristic of smaller studios, allows us to remain a vanguard in the shifting competitive landscape. Accordingly, we tailor each stage of ideation and brand building to the specific parameters of individual clients. Being intuitive, Streng understands that clients often come to us with incomplete ideas, it is as much our job to aid in the definition of theses proposals as it is to address the direct needs of each client. Our user–centered strategy is actualized through narrative, honed until the project obtains its own indicative "thingness", achieving the kind of balance that gives a product its voice and absolute authenticity.

Detail Oriented

The genius of Streng is in the details. We see how small touches, inherent to the overall story, in turn sustain the over arching goals of any project. Thus, we offer possibilities for close refinement and fresh perspective even for clients who begin the design process having a strong sense of their brand's story — we add life to products in the current marketplace. Whatever the specific needs are, through thoughtful communication with each client, we compose a networked story of need and desire, as multifaceted as it is thorough, ultimately manifesting in a product that will be pertinent both in the present and through the future.