projects studio connect
BMW MINI Color Stripe Concept by Streng Design

BMW MINI

The BMW MINI Striped Concept is a bold exploration of color theory and automotive personalization. Designed by Streng Design, this project reimagines the iconic silhouette of the MINI Cooper as a canvas for a rhythmic, multi-tonal vertical stripe pattern that spans the entire length of the vehicle body.

The color palette moves from warm oranges and yellows at the front to muted earthy tones, soft blues, and cool grays toward the rear. This chromatic progression emphasizes the compact agility of the car while celebrating the playful, individualistic spirit of the MINI brand. Contrasted with the classic white roof and black trim, the design demonstrates how graphic intervention can transform a modern automotive icon into a mobile piece of pop-art, bridging the gap between industrial design and visual expression.